Bumble
Valentine's
'You come first'
Bumble - Global - 2023
The power is yours on Bumble.
Bumble supports women in their journeys of self-love, pleasure and discovery by giving them tools and agency over their dating and connection experiences. To bring this to life we had partnerships with Quinn (audio-erotica), @Betches, Bumble Shop launched Bumble’s very first vibrator in collaboration with sexual wellness brand, Dame and social posts from Shan Boodram discussing 'Self - love misconceptions'.
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Role: Creative Designer, Concept Creative & Art director
Brief included: Social, Growth, OOH, Merchandise, Art Direction, Partnerships
Objectives
Get women aged 18 -28
To increase brand awareness and see Bumble as the app that gives them agency over their dating lives and a space to express themselves.
By creating a campaign that encourages
self-love and
self discovery