Zerodegrees - Nationwide - 2022

Role: Creative Design Lead & Art Director

Brief included: Creating all POS designs, Website assets and creating a new brand visual identity

About the project:

Zerodegrees, a renowned microbrewery restaurant chain across the UK, entrusted me with the exciting task of revitalising their current branding to embody a more contemporary, streamlined, and vibrant aesthetic. My goal was to establish a sense of coherence across all visual components while boldly elevating the brand's identity.

As the lead in-house designer, I spearheaded the creation of various assets, including POS materials and social media content, while also undertaking a comprehensive update of the brand's overall look and feel. Guided by valuable insights from their previous experiences, it was my responsibility to strategically conceptualise the new brand guidelines, ensuring a cohesive and impactful visual representation for Zerodegrees moving forward.

​