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Badoo

Brand

Relaunch

Bumble inc - Global - 2024

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Badoo is a Dating app aimed those aged 25-40, in line with a Real Connectors target demographic. Badoo proudly has an inclusive audience and this new brand identity showcases this.

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The main theme throughout was pushing on serious/meaningful connections and the Dating app that builds confidence.

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Role: Creative Designer and Brand Lead

Brief included: Brand guidelines refresh: Social, Growth, CRM, ASO, Digital design, Illustrations, Photography

Objectives

Get women and men aged 25-40

To see Badoo is an inclusive Dating app that showcases the brands values of creating meaningful connections

By having a visual brand identity which highlights the brands mission

1 in 4 Stated their confidence in dating was at an all time low (with 38% stating its decreasing). This is why we want to become the Dating app that builds confidence.

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