Role: Main Creative

Brief included: Microsite, OOH, Animation, Social, Event space, Promo card, Invite

About the project:

To celebrate Black History Month we delivered a campaign #MyLoveIsBlackLove with numerous elements, high production value and quality talent across channels that resonated with our target audience to focus on Black Love.

 

Event: The event was a successful first return to IRL events post-covid. We secured a solid talent line-up for our panels and created highly shareable moments throughout the space which resulted in buzz-worthy event in press and socials. 

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Objectives:

• Drive brand awareness and consideration of Bumble, demonstrating that we are committed to creating an empowering, safe, and inclusive space to date. 

• Increase Bumble’s credibility with Black communities across the UK by speaking to cultural conversations that resonate with their own experiences. 

• Show support for Black owned businesses in the UK