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Valentines
Day
Concepting
Bumble - EMEA - APAC - 2022
Role: Concept Creative
Brief included: Social, Cassette, PR box, Logo
About the project: Music interests are often a conversation starter when it comes to dating, so in 2022 for Valentine’s Day, we tapped into the millennial love of all things retro with the most romantic gift of all - the mixtape. Bringing together the 1990s and 2020s the Bumble-branded 'cassettes' will feature a QR code that sends the recipient to their curated private Spotify playlist hosted by Bumble'.
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Drive awareness of Bumble ahead of the busy Valentine's day dating season
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Generate share of voice and relevance for Bumble amongst millennial women
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Reiterate that Bumble is the place to date intentionally
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