Role: Concept Creative

Brief included: Social, Cassette, PR box, Logo

About the project: Music interests are often a conversation starter when it comes to dating, so in 2022 for Valentine’s Day, we tapped into the millennial love of all things retro with the most romantic gift of all - the mixtape. Bringing together the 1990s and 2020s the Bumble-branded 'cassettes' will feature a QR code that sends the recipient to their curated private Spotify playlist hosted by Bumble'.

Objectives:

• Drive awareness of Bumble ahead of the busy Valentine's day dating season

• Generate share of voice and relevance for Bumble amongst millennial women

•  Reiterate that Bumble is the place to date intentionally

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