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The Romance Gap


Bumble - Global - 2023


The overwhelming majority (74%) say that when it comes to romantic relationships, there are different expectations and expected behaviours based on your gender identity - this is called the ‘Romance Gap’. Bumble is empowering women to challenge gendered expectations and make the first move. The popular dating app puts women in control, where women set the tone and choose when and how to open the conversation. 

Role: Creative Designer, Microsite designer & Art director

Brief included: Microsite, Social, Gifs, Instagram filter, Press image, Youtube, Promo card


Get millennial women across EMEA/ANZ/India

To drive brand awareness and consideration of Bumble amongst our audience, demonstrating that we are an app advocating for empowerment

By giving a name to the inequality in dating and relationships that validates the experiences of women and offers language for Bumble to own this conversation 

In DE we saw total Buzz increase +3% on Morning Consult and Instagram following grew 6.7% since the campaign launched

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