The overwhelming majority (74%) say that when it comes to romantic relationships, there are different expectations and expected behaviours based on your gender identity - this is called the ‘Romance Gap’. Bumble is empowering women to challenge gendered expectations and make the first move. The popular dating app puts women in control, where women set the tone and choose when and how to open the conversation. 

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Role: Creative Designer, Microsite designer & Art director

Brief included: Microsite, Social, Gifs, Instagram filter, Press image, Youtube, Promo card